When it comes to buying special diamond jewelry, you have two main options: shopping at a store or visiting a private jeweler. While both options have their merits, there are several reasons why coming to a private jeweler is often the better choice. Here are some points to consider:

1. Personalized Experience: Working with a private jeweler means you'll receive a more personalized experience. They will take the time to get to know you and your preferences, guiding you in choosing the right piece that suits your style and budget.

2. One-on-One Attention: Private jewelers offer one-on-one attention, meaning you won't have to compete with other customers for the jeweler's time and attention. This allows you to ask questions, express your concerns, and get the support you need to make an informed decision.

3. Expertise: Private fine jewelers often have extensive knowledge and expertise when it comes to diamond jewelry. They have honed their skills and have an eye for detail, allowing them to offer expert advice and guidance throughout the entire buying process.

4. Customization: Private jewelers can offer customization options that are not available at most stores. Whether you want to modify an existing piece or create something entirely new, a private jeweler can work with you to bring your vision to life.

5. Quality: Private jewelers often use higher quality materials and craftsmanship than stores. They take pride in their work and strive to create pieces that will last for generations.

6. Transparency: Private custom jewelers are often more transparent about the materials used and the process involved in creating the jewelry than stores. A lot of high end and local jewelry stores hire inexperienced sales people that barely have any knowledge on fine diamond jewelry manufacturing. Whereas a private jewelers provide you with detailed information about the quality and sourcing of the materials, as well as the techniques used to create the piece.

7. Price: Contrary to popular belief, private jewelers can often offer competitive pricing. Since they have lower overhead costs than stores, they can pass on the savings to you.

In conclusion, working with a private jeweler offers several benefits over shopping at a store, including a personalized experience, one-on-one attention, expertise, customization, quality, transparency, and competitive pricing. So, when it comes to buying jewelry, consider visiting a private jeweler to get a piece that truly reflects your style and personality.